seyed habiboloh Mirghafoori; mehran Ziaeian; pooria malekinejad
Abstract
Kansei engineering is known as one of the most successful methods to understand customers' feelings and needs. This research tries to identify the factors affecting the feelings and emotional needs of the users of sports halls in Yazd province based on the Kansei engineering approach and the relationship ...
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Kansei engineering is known as one of the most successful methods to understand customers' feelings and needs. This research tries to identify the factors affecting the feelings and emotional needs of the users of sports halls in Yazd province based on the Kansei engineering approach and the relationship between them. Take advantage of the services provided. In order to carry out the current research, at first, the influencing factors were identified using the study of the background of the research. Next, in order to measure the relationship between the dimensions of the research and the design of the conceptual model, the interpretive structural modeling technique was used, and then, in order to fit the structured conceptual model, the structural equation technique was used using Smart PLS3 software. The statistical population of the present study was formed by 13 experts familiar with the subject of the research in the model design department who have done research in this field and have at least 5 years of work experience, and in the model fitting department by 147 employees of sports halls in Yazd province. are the collection tool in this research was a questionnaire. The results of the research show that the 8 main dimensions of the research are placed in 3 general levels. Based on the findings of the research, factors of safety, innovation and appropriate treatment were placed as the main dimensions in the initial level of Kansei engineering drivers communication model.
Mahmood Naderi Bani; reza Ebrahimzadeh Pezeshki; Mehdi Abolghasemi; pooria malekinezhad
Volume 6, Issue 3 , February 2018, , Pages 127-139
Abstract
Crucial role government agencies in the occupation and budget on the one hand and the importance of productivity in recent years has caused the entrepreneurship issue speciallyintrapreneurship to the attention of the managers of these organizations. Organization of Youth Affairs and Sports as one of ...
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Crucial role government agencies in the occupation and budget on the one hand and the importance of productivity in recent years has caused the entrepreneurship issue speciallyintrapreneurship to the attention of the managers of these organizations. Organization of Youth Affairs and Sports as one of the country's strategic organizations can by implement this concept, has a great step in achieving its goals and mission. The purpose of this study is to provide a model for to achieve to intrapreneurship based on the affecting factors on this concept. The statistical population of this research is consist of 13 experts familiar with the matter who were selected based on a judgmental sampling. The results show that among 13 affecting factors on intrapreneurship, experts express 9 factors have more than 90% importance to achieve to intrapreneurship that based on these factors, "the general and specific environment," have the most important with the "strategy" and "characteristics of employees and managers" were identified as the foundation of ultimate model. The results can be used as the map of the organization management to achieve to intrapreneurship.
